Welcome Aboard Salty Coin Consulting | Strategic Consulting

Salty Coin is a well-seasoned crew providing strategic business consulting, brand development, graphic & web design, & public relations expertise to service industry folk far & wide. It puts the wind in our sails to share thoughtfully-crafted gear for you here, created for long wear and a passionate life.

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View from a wooden boat looking at the sail and calm water with land in the distance under an overcast sky.

Who We Are

We are a husband and wife team with a combined 35+ years in the service industry. We have served in every role and function of the industry, from dishwasher to hostess to owner and founder of a corporate multi-location restaurant group. We have beef with the way that other graphic designers, consultants, and social media managers lump the food industry into the same business category as everything else. This is unlike any other industry. You’ve poured your blood, sweat, and tears into this concept. This is family & this is home. Like you, we have experienced manic inspiration, sleepless nights, & a hunger to provide for the hungry. If you’ve lost sleep over how to wear all of the hats or how to afford someone else to wear those hats for you, let’s chat.

A close-up of a large pile of oysters with rough, irregular shells, some open revealing the meat inside.
A person wearing black gloves shucking an oyster with a knife on a striped towel.

Why Work With Us?

We are your food industry business’s reputation concierge. There are many public relations firms & social media management companies, but we are one of a kind. Our experience in the service industry & marketing campaigning is invaluable to your success. Through working with Salty Coin, you can be rest assured that your unique needs are known & being handled to profit your bottom line. We feel your passion, but are removed enough as a third party to see clearly & provide wise counsel. Whether you need a quick, acute consult or a lasting relationship, we are here to assist you in strategically navigating your business’s complex needs. Schedule a Meet & Greet with us to get started.

Our Services

  • Our Digital Media Marketing Services are designed to elevate your brand’s online presence, drive targeted traffic, and convert engagement into measurable results. We offer a comprehensive suite of solutions tailored to your business goals.

  • We provide tailored strategic consulting to help independent restaurants and small food businesses thrive. From concept development and menu engineering to operations optimization and growth planning, our team offers expert guidance grounded in real-world hospitality experience. Whether you're launching a new venture or revitalizing an existing brand, we deliver actionable strategies that increase efficiency, profitability, and long-term success.

  • We specialize in crisis management, helping restaurants navigate challenges such as negative publicity, staffing shortages, health code issues, or sudden drops in revenue. With rapid assessment, clear communication strategies, and recovery planning, we help you stabilize operations and rebuild trust.

  • We work closely with clients to craft authentic, compelling identities that resonate with their target audience. From naming and visual design to tone, story, and guest experience, we ensure your brand stands out in a competitive market.

Meet & Greet
Person cooking shrimp in a skillet over a stove, adding seasoning from their hand.
A silver tray of raw oysters on ice, garnished with chopped green onions and small dollops of orange-colored sauce or roe, next to a green leaf on a wooden table.
A buffet with containers of chopped vegetables including cherry tomatoes, lettuce, green beans, shredded carrots, and chopped mushrooms.
Two chefs work in a rustic restaurant kitchen, preparing dishes on a countertop. The kitchen has hanging pots, shelves with containers and bottles, and a countertop oven.
A person working in a dimly lit restaurant kitchen, preparing food behind a counter with various kitchen utensils and supplies.
A tattooed man wearing a baseball cap and apron preparing food in a kitchen, with another person in the background.
A busy coffee shop with customers sitting at tables and a barista serving at the counter. Large windows let in natural light, and people are visible both inside and outside.
Person wearing gloves sprinkling ingredients into a stainless steel mixing bowl in a kitchen.
Empty commercial kitchen with hanging utensils, steaming pot, and dark lighting.
Empty outdoor beachside restaurant with white tables and wooden chairs, overlooking the ocean, under a clear blue sky.
A small saucepan with melted butter on a stovetop, with a wooden spoon resting inside.
A group of people sitting at a long outdoor table, enjoying a meal together at a restaurant patio with wooden decor and string lights.
Hand holding a cooked chicken drumstick against a plain light background.
Close-up of a cheeseburger with bacon, shredded lettuce, and barbecue sauce being held with a black glove.
A plate of French fries garnished with chopped herbs and a grilled steak with herbs, served on a white oval dish.
A glass of whiskey placed on a wooden serving dish with smoke rising from it, as a person in a dark shirt pours smoky whiskey from a wooden barrel.
Espresso coffee flowing from a coffee machine into a white mug.
Person grilling slices of raw meat on a beach fire pit with ocean in the background

Frequently Asked Questions

  • We offer all of our services a la carte. After you fill out our questionnaire, we will work with you to determine the best package for your unique needs. We have clients that use one service, clients that have full packages, & everything in between.

  • We have a minimum contract period of 6 months, & offer contracts as long as 2 years. Contracts are eligible for renewal upon agreement by all parties 60 days before the term ends.

  • Absolutely! Not only CAN you, but it is encouraged! We know that the service industry lifestyle is incredibly busy & at times hectic, so let us take remembering this task off of your plate.

  • We never sell or outsource your information. Rest assured that your privacy and information is secure with us.